diff --git a/data/cc-collect-data.sh.in b/data/cc-collect-data.sh.in
index 855d7ccd..cf74ab73 100755
--- a/data/cc-collect-data.sh.in
+++ b/data/cc-collect-data.sh.in
@@ -41,6 +41,17 @@ heading()
 	echo -e "\n# $name\n"
 }
 
+subheading()
+{
+	local name="$*"
+	echo -e "\n## $name\n"
+}
+
+separator()
+{
+	echo -e '\n---\n'
+}
+
 have_cmd()
 {
 	local cmd="$1"
@@ -87,7 +98,8 @@ show_runtime_configs()
 		die "failed to check config files - runtime is probably too old ($version)"
 	fi
 
-	msg "Runtime default config files"
+	subheading "Runtime default config files"
+
 	show_quoted_text "$configs"
 
 	# add in the standard defaults for good measure "just in case"
@@ -97,7 +109,7 @@ show_runtime_configs()
 	# create a unique list of config files
 	configs=$(echo $configs|tr ' ' '\n'|sort -u)
 
-	msg "Runtime config file contents"
+	subheading "Runtime config file contents"
 
 	for config in $configs; do
 		if [ -e "$config" ]; then
@@ -106,6 +118,8 @@ show_runtime_configs()
 			msg "Config file \`$config\` not found"
 		fi
 	done
+
+	separator
 }
 
 show_runtime_log_details()
@@ -146,11 +160,12 @@ show_runtime_log_details()
 	else
 		msg "Global log not enabled."
 	fi
+
+	separator
 }
 
 show_package_versions()
 {
-
 	heading "Packages"
 
 	local pattern="("
@@ -182,6 +197,8 @@ show_package_versions()
 	if have_cmd "rpm"; then
 		run_cmd_and_show_quoted_output "rpm -qa|egrep \"$pattern\""
 	fi
+
+	separator
 }
 
 show_container_mgr_details()
@@ -189,12 +206,16 @@ show_container_mgr_details()
 	heading "Container manager details"
 
 	if have_cmd "docker"; then
+		subheading "Docker"
 		run_cmd_and_show_quoted_output "docker info"
 	fi
 
 	if have_cmd "kubectl"; then
+		subheading "Kubernetes"
 		run_cmd_and_show_quoted_output "kubectl config view"
 	fi
+
+	separator
 }
 
 show_meta()
@@ -203,6 +224,8 @@ show_meta()
 
 	date=$(date '+%Y-%m-%d.%H:%M:%S.%N')
 	msg "Running \`$script_name\` version \`$script_version\` at \`$date\`."
+
+	separator
 }
 
 show_runtime()
@@ -212,6 +235,8 @@ show_runtime()
 	cmd="cc-env"
 	heading "\`$cmd\`"
 	run_cmd_and_show_quoted_output "$runtime $cmd"
+
+	separator
 }
 
 main()